Eight years inside the trade. Built to show for it.
Dylon Bennett is a Chartered Marketer and the founder of Action Marketing, one of the few marketing professionals whose entire career has been built within the construction and trade industry, not borrowed from outside it.
Most agencies learn
your industry. Dylon
already knows it.
There is a significant difference between a marketer who has read about the construction trade and one who has spent eight years inside it, working directly with trade brands, building relationships with tradespeople on the ground, and understanding what actually drives purchase decisions in a sector that doesn't respond to generic marketing. That difference is what every client of Action Marketing is buying.
A generalist agency spends your first three months learning your market, your buyer and your language. Dylon already knows all three. Every hour an agency spends getting up to speed is an hour you're paying for without results.
Tradespeople are among the most sceptical buyers on the market. They see through polished copy that doesn't speak their language. Marketing that works in the trade is built around credibility, practicality and proof... not brand aesthetics.
Knowing the buying cycle of a builder merchant, the decision process of a contractor or the influence network of a tool brand changes every decision from targeting to creative to where and when to spend. You can't learn this in a briefing document.
Dylon has spent eight years building direct relationships with hundreds of tradespeople across the UK. That network, that trust, and that understanding of where trade audiences are active is what Action Marketing brings to every client engagement from day one.
Eight years.
Three brands
taken global.
Dylon's career in construction marketing began in 2018 and has been spent entirely inside the industry and not consulting from outside it. Working with and within leading construction brands, he has accumulated a depth of direct commercial knowledge that cannot be replicated in a classroom or replicated from a general marketing background.
Dylon began his career in construction marketing in 2018, working directly with trade brands and building an early understanding of how tradespeople discover, evaluate and buy. His focus from the outset was not on marketing broadly — but on marketing specifically to the trade.
Working with TRACER from a standing start, Dylon helped build the brand from scratch in the UK into a globally recognised name in the construction trade. This experience is based on building a brand from zero visibility to international presence which forms the commercial backbone of how Action Marketing approaches every client engagement today.
Across his career, Dylon has worked with and within some of the most recognised names in the construction sector, including TRACER Tools, SMART Tool Group, OX Group and Optimaxx. Gaining direct first-hand experience of the commercial pressures, marketing challenges and audience dynamics that define the industry.
Action Marketing was rebranded to give trade and construction businesses access to a level of marketing expertise that generalist agencies simply cannot provide. Over the past five years, the agency has focused specifically on builder merchants, tool brands and construction businesses leading to scaling tens of clients across the UK and beyond.
Since 2018, Dylon has established direct relationships with hundreds of tradespeople across the UK, many of whom he has helped grow and trained to become content creators, building secondary revenue streams while putting genuine trade knowledge in front of engaged audiences on behalf of the brands they work with.
Academic credentials
that back the experience.
Eight years of industry experience carries more weight than any qualification. But the academic foundation behind it matters too, and Dylon's is comprehensive.
& Marketing
A foundational degree in business management and marketing, providing the commercial and strategic grounding that underpins every campaign and client relationship at Action Marketing.
& Advertising
A Master's degree in Marketing and Advertising, combining academic rigour with practical application across brand strategy, consumer behaviour, and integrated communications.
& Optimisation
A specialist postgraduate diploma from the Oxford College of Marketing, covering advanced digital marketing strategy, performance optimisation and now the emerging landscape of AI search and GEO.
Dylon has held Chartered Marketer status with the CIM for five consecutive years, one of the most respected professional designations in the marketing industry, awarded only to practitioners who demonstrate sustained commitment to professional development and ethical marketing standards.
A trade creator
network six years
in the making.
Since 2018, Dylon has built and maintained direct relationships with hundreds of working tradespeople across the UK, many of whom have been supported, trained and developed into content creators who use their trade expertise to build genuine audiences on behalf of the brands they work with.
This isn't an influencer marketplace. Every creator in the Action Marketing network is a working tradesperson who has been carefully developed to translate real on-site experience into content that trade audiences trust. The difference in engagement and conversion is significant.
Strategy first.
Results always.
Action Marketing is not a volume agency. Dylon works with a select number of construction and trade brands each year, chosen because the fit is right, the ambition is real and the opportunity for genuine commercial impact is clear.
Every engagement starts with an honest conversation about where you are, what you're trying to achieve and whether Action Marketing is the right partner to get you there. If the answer is yes, everything that follows is built around delivering measurable results in the shortest possible time.
No generic strategies. No borrowed playbooks. No learning on your budget.
A direct conversation about your brand, your goals and your current marketing. No pitch. No obligation. A genuine assessment of where the opportunity lies.
A clear, sector-specific strategy that puts your brand in front of the right trade audience — through paid social, content, creators or a combination of all three.
Action Marketing moves fast. Most clients are in front of their audience within seven days of signing. Speed without compromise and the strategy is right before anything goes live.
Regular, clear reporting on what's working, what's changing and what's next. No vanity metrics. Every report is built around commercial outcomes that matter to your business.
The construction industry
doesn't reward the
best-kept secret.
It rewards the brand that shows up... consistently, credibly, and in the right places. You already know your trade better than anyone. Let Action Marketing make sure the market knows it too.
Work With Us →We work with a select number of trade brands each year. Enquire to find out if there's a current availability.
Tell us about your
brand.
Fill in the form and we'll be back in touch within one working day. No commitment required, just an honest conversation about your brand, your goals and whether Action Marketing is the right fit.
