Your brand. Their audience. Real results.
We connect construction and trade brands with vetted content creators who have the trust, the reach, and the credibility your audience actually listens to.
The Agent.
Your shortcut
to creator marketing.
Most brands trying to work with content creators hit the same walls — finding the right people, negotiating contracts, briefing properly, managing timelines, and measuring results. It’s a full-time job.
The Agent is Action Marketing’s creator partnership service for trade and construction brands. We manage the entire process — from identifying the right creators in our vetted network to delivering content that actually resonates with trade audiences.
You focus on your product. We handle everything else.
Save Time
No cold outreach, no chasing creators, no contract back-and-forth. We manage the full relationship so you don't have to..
Vetted Creators Only
Every creator in our network has been reviewed for authenticity, audience quality, and trade credibility before we ever put them in front of a client.
Managed Process
Brief, contracts, approval, scheduling, payment handled. You review and approve content. We do the rest.
Consistent Results
One-off activations and ongoing partnerships both come with performance reporting, so you always know what your investment delivered.
Built for Trade and Construction Brands
Whether you manufacture tools, supply materials, run a SaaS platform for contractors or provide professional services to the trade, if your customer is a tradesperson, our creator network reaches them directly.
Tool & Equipment Brands
Showcase products in real job site environments, in the hands of tradespeople your audience already follows and trusts.
Trade Software & Tech
Demonstrate real-world use by the contractors who use it daily. Authentic adoption content that goes beyond feature lists.
Material Suppliers
Get your products specified and recommended by working tradespeople, the most powerful form of endorsement in the industry.
Service Providers
Build credibility with trade audiences through trusted voices. Reach buyers who tune out traditional advertising, but listen to people they respect.
Tool & Equipment Brands
Showcase products in real job site environments, in the hands of tradespeople your audience already follows and trusts.
Material Suppliers
Get your products specified and recommended by working tradespeople, the most powerful form of endorsement in the industry.
Trade Software & Tech
Demonstrate real-world use by the contractors who use it daily. Authentic adoption content that goes beyond feature lists.
Service Providers
Build credibility with trade audiences through trusted voices. Reach buyers who tune out traditional advertising, but listen to people they respect.
Choose How You Want to Work With Us
Every brand is different. We offer three ways to access The Agent, from fully managed campaigns to consultancy for teams who want to run it themselves.
A fully managed creator activation from brief to delivery. Ideal for product launches, seasonal pushes or brands testing creator marketing for the first time.
Ongoing creator partnerships managed month to month. For brands who want creator content as a consistent, reliable channel — not a one-time experiment.
Your team runs the campaigns, we give you the network, the knowledge and the templates to do it properly. Ideal for brands with an in-house marketing function.
Not sure which is right for you? Tell us about your campaign and we’ll recommend the best fit. Get a Recommendation →
From Brief to Live Content in Five Steps
Specialists. Not Generalists.
& Trade
The only sector we work in. Every client, every creator, every campaign — built around the trade industry.
Network
Every creator is reviewed before joining. Audience quality, content authenticity, and trade credibility — all checked before we recommend anyone.
Managed
Brief to payment, handled end-to-end. You review and approve content. We handle the rest, including contracts, comms, and reporting
"We don't work with every brand and we don't work with every creator. That selectivity is what makes the matches work."
Brands we've worked with
Ready to put your brand
in front of the trade?
Tell us about your brand, your product, and your campaign goal. We'll come back to you with a recommended approach and a clear next step. No commitment required.
Start a Conversation →Enquiries responded to within one business day · No obligation
