How SCRUBB reached 17 million tradespeople — and is still growing.
A multi-year social media campaign that smashed every target set, built a trade community from the ground up, drove tens of thousands of tradespeople to stockist partners, and expanded across four platforms, with no signs of stopping.
Ongoing campaign
Building a digital trade community around a brand most tradespeople had never heard of.
SCRUBB Global manufactures professional-grade cleaning solutions for the construction trade, from Algae Remover and Graffiti-X to Eradicrete and Driveaway Cleaner. Products built specifically for tradespeople, stocked by major trade retailers including Screwfix and Wickes. The challenge when Action Marketing came on board was straightforward: brand awareness was virtually zero in the digital space.
Starting in May 2024, Action Marketing built and managed a full social media strategy from the ground up, growing SCRUBB’s presence across Facebook, Instagram, YouTube and TikTok, running targeted paid campaigns to reach tradespeople at scale, and delivering co-branded retail campaigns that drove thousands of clicks directly to Screwfix and Wickes product pages.
A campaign that expanded in scope every quarter
Facebook and Instagram campaigns launched targeting tradespeople across the UK. First month delivered 432k reach and 113k engagements — 3x the engagement target, from a standing start.
July became the standout month of 2024 — 594k tradespeople reached, 233k engagements at a 39% engagement rate, and 892 new page followers in 31 days. Three times the monthly follower target.
A dedicated campaign targeting Screwfix shoppers across two months reached 1.2 million tradespeople and delivered 31.2k clicks at a 3% CTR, more than double the 1–1.3% industry benchmark. Cost per click on the standout Eradicrete ad: £0.02.
With 2025 bringing an expanded budget and refined strategy, February delivered the strongest single-month reach to date (1.18M tradespeople), alongside 652k engagements at a 55% engagement rate.
Action Marketing expanded SCRUBB's digital presence to YouTube, launching video ad campaigns that delivered 236k impressions and 32k video views in the first month. By November 2025, YouTube was driving 273k video views monthly.
A dedicated campaign around SCRUBB's attendance at Screwfix Live reached 211k tradespeople, generating 199k engagements. The Eradicrete ad drove 208k of the 210k video views, a near-complete content takeover within the campaign budget.
TikTok campaigns launched in October 2025, immediately delivering 294k reach and 269k video views in the first month. SCRUBB now runs active campaigns across Meta, YouTube and TikTok simultaneously.
Targets hit every year. Often by a significant margin.
Driving tradespeople directly to stockist product pages
Beyond brand awareness, Action Marketing ran a series of dedicated retail campaigns timed around SCRUBB’s key stockist partnerships, putting products in front of tradespeople at the point they were most likely to buy.
2x+
the industry average click-through rate across every retail campaign run for SCRUBB. While the social media industry average for traffic campaigns typically sits between 1% and 1.3%, every stockist campaign Action Marketing has run for SCRUBB has consistently exceeded that benchmark. Driving more tradespeople to product pages for the same investment.
From one platform to four, reaching tradespeople wherever they are
When Action Marketing began working with SCRUBB, the brand had a limited presence on Facebook and Instagram. Over two years, the strategy has grown into a full multi-platform approach, each channel reaching tradespeople in a different context, at a different point in their day.
Facebook Instagram Youtube TikTok
Each platform expansion delivered strong results from day one without affecting existing campaign performance. YouTube video views grew consistently month on month from launch through to the end of 2025. TikTok delivered significant reach and video views in its very first month of activity. The combined cross-platform reach in the first two months of 2026 alone exceeded 2.85 million tradespeople.
The numbers across the full campaign.
“Over the past year, SCRUBB has partnered with Action Designs to support our social media marketing needs, and the results have been fantastic. Their expertise, creativity and professional approach have made a tangible difference to our business. It’s been a pleasure working with them, and we’re excited to continue this partnership as we look forward to another year of growth and success together!”
This is what consistent, long-term social marketing delivers for a trade brand
SCRUBB came to Action Marketing with strong products and almost no digital presence. Two years later, they have reached over 17 million tradespeople, built a community of thousands of active followers, driven tens of thousands of clicks to their stockist partners, and expanded from one platform to four, all while hitting or exceeding every target set year on year.
If you manufacture or supply products into the construction and trades sector, get in touch to start a conversation about what a focused, long-term social strategy could deliver for your brand
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Talk to the Action Marketing team about what a targeted social campaign could deliver for your brand.
